Honesty
Mark Parkinson explains why honesty is the first of Middleton’s values.
“Having worked together for eight years Tom and I know the day you stop being honest with your clients and colleagues is the day to do something else. Our clients may not always agree with us, but they are not paying us to tell them just what they want to hear. Honesty enables us to focus on delivering results for clients but also to feel totally comfortable with the advice we give.”
“If your brief is the same as an existing client, we won’t try to juggle things – we will tell you. As an independent company, we can say if we feel there might be a conflict of interest. We limit the number of clients we act for, but not the time we dedicate to your specific brief, or the service we offer.”
“Honesty is at the very centre of decision-making within the Partnership – a value we will not compromise.”